These guys really didn’t think through the advertising they’re churning out - unless they have amazing lawyers anyway. I found this debate on Flickr and thought it was relatively funny so I posted it here.

‘Gwire’

Incoherent anti-Apple campaign on the underground. I don’t know what it’s for, exactly, idont.com is just a holding page. Maybe it’s one of those adverts for religion? The work of adbusters-inspired art students? Anyone?

Liam Daly

iDon’t.com is SanDisk’s marketing campaign to convince people that their Sansa e200 is the better choice compared to iPod. They are trying to convince people that “going with the flow” and “going mainstream” is not the best thing to do, so you should “Say iDon’t to iPod”. But really, if you visit the website, you’ll see no strong argument as to why people should choose their product over Apple’s except that the iPod has become ‘mainstream’. They never refuted why it shouldn’t be one’s choice. In the iDon’t website, all they did was provide ‘the alternative’. And that’s what they call a non-”pushy, cheesy, sales hack”.

Well at least it wasn’t Microsoft this time!